Mandy Moore is the latest celeb to hit the fashion scene with the premium lifestyle brand Mblem. The brand is still very new and vulnerable; it was only founded last year by Mandy Moore and Kristi Kaylor but is gaining increasing credibility amongst its fashion peers. It is a fashion forward contemporary brand that has experienced incredible growth in 2007.
Mandy Moore; Head designer of Mblem insists that she is extremely hands on with the design process and isn’t just lending her name to the brand, below she describes her inspiration and what she aims to achieve;
‘As a designer I continue to draw on a mix of my favourite vintage styles fused with my own personal fashion sense to exude a new degree of flirty, fun, sexiness.’
The collection is very classic and simple. There aren’t a lot of innovative design ideas regarding the shape and cut of the garments, however I don’t think there is meant to be. It is a lifestyle brand that is more concerned with the comfort and the wear ability of the garments rather than the ability to make a statement. The colour palettes within the collections are beautiful; I love this blue dress from the spring 2008 collection; simple design but the blue really sets it off! Well done Mandy!