So it looks like Principles are upping their game this season by producing a whole new limited collection called ‘Nouveau.’

This extremely trendy new collection offers a more fashion forward approach that will definitely entice a younger audience. I personally think this collection will help to give Principles (typically known as a shop for mums) a fresh and exciting new image.

With a strong emphasis on cut and form this collection is perfect for those who love precision and want to look sophisticated as well as sexy. One of my favourite pieces from this collection is this metallic grey cocoon dress, I think the detailing around the neckline is just fab; fashionable but still oozing with sophistication, teamed with thick black tights or maybe ‘funk it up’ with shocking pink or blue azure legs, the choice is yours!

This dress has a price tag of £99 and can be purchased from Principles online.

This entry was posted on Thursday, November 15th, 2007 at 12:46 pm and is filed under Dresses, Evening Wear, High Street Fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.